Your Meta ads don’t work.
Mobile games demand their own creative.
Mobile Game Ads For eCommerce Brands
We create ads on
. You get the results.
Auri Nutrition
SuperBonsai
Wellthy
LebantaThe cost to advertise on
Facebook has almost doubled!
The winners aren't spending more on Meta. They are diversifying.
Meta Average CPM
Facebook ads cost 3× more
2020 – 2026 (USD)
Confect.io 2026 Meta Andromeda Study: 3,014 eCommerce advertisers, $834M in spend
Average Ad Lifespan
2weeks
Meta ads burn out faster than ever.
Before8 weeks
Now2 weeks
Mobile Gaming Audience
85%net-new customers
85% of customers from mobile game ads have never seen your Meta campaigns.
Source: AppsFlyer Mobile Gaming Report
Access 1 billion+ daily active users
on mobile apps
The largest untapped ad channel for e-commerce brands
01. The Buyer
Not who you’d expect.
96% of buyers are 45+.
Female.
Financially comfortable.
$100+/mo spent online.
They’re not on your Instagram.
They’re not seeing your Meta ads.
They’re playing mobile games.
45+ Buyers
0%
of mobile game ad buyers are 45+
KNO · 5,500+ attribution surveys
60%female
77%spend $100+/mo online
70%household decision makers
39% less likely to be on Instagram. This audience isn’t seeing your Meta ads.
02. High-Intent Shoppers
They don’t browse.
They buy.
Meta ads get scrolled past in 1.5 seconds.
Mobile game ads get 35.
Full-screen.
Non-skippable.
38% purchase after seeing the ad.
71% buy same day.
Ad Attention
35sec
of full-screen attention per mobile game ad
Playground XYZ · Lumen Research, 2024–2025
38%purchase after seeing the ad
71%of those buy the same day
<1hrmedian time to convert
Meta feed ads hold attention for just 1.5 seconds. That’s 23× less than mobile games.
03. Unlock New Customers
New revenue.
Not shifted budget.
They’ve never seen your brand.
They’ve never bought your products.
57% of orders are net-new customers.
Not retargeted.
Not recycled from Meta.
51% more purchases than your baseline.
Plus 26% land on Amazon and retail.
Axon lifts everything.
Net-New Customers
57%
of orders come from buyers who’ve never seen your brand
WorkMagic · 100+ brands
+51%more purchases than baseline
26%land on Amazon & retail
90%new customers · HexClad · $1M+ in 3 weeks
Geo-lift verified with Northbeam and Haus. Measured, not modeled.
The Mismatch
Why Animation > UGC
Your UGC works on Meta.
Talking heads. Testimonials. Influencer Whitelisting.
But this isn’t a feed.
Animated games deserve animated ads.
Native to the format
Animated mobile game ad
Foreign to the format
UGC talking head ad
Scale Without Creators
Creators are a bottleneck. Animation isn’t.
UGC has a ceiling. Kill creative fatigue with ad variations in weeks, not months.
UGC
Animation
What We Build
Creative formats that scale
20+ animation styles built for mobile games.
Behind every style, thousands of failed renders we learned from.
We're not a 'generalist' that promises every ad type.
It's the only thing we do.
Claymation
The clay, handmade texture builds trust.
Pixar-Style
Pixar-level emotional storytelling in seconds.
Character-Driven
Bring your product's ingredients to life.
Educate your viewer.
X-rays, inside the body, before & after. Put viewers where most ads can't.
Mirror your customer.
Their kitchen, commute, morning routine. Show your customer's real life in a style they watch.
Make complex products fun.
Explaining a complex product is impossible. Animation makes people learn and love watching it.
How It Works
Live on AppLovin in 14 days.
Deep Dive
We study your brand, competitors, and the mobile gaming landscape. By day 3, you have a creative roadmap built around your product.
Ryan To
Founder, JOMU
Scaled Creator Marketing to over 1 billion views for Consumer Brands.
ex-Growth at Skio, powering Shopify brands like Liquid I.V., Milk Bar, Barstool, Unilever, and KraveBeauty.
I share distribution, brand building, and marketing insights to over 120k marketers.
Find me
I'm Ryan! 👋
I spent 3 years scaling creator marketing for consumer brands. Every few months, something broke:
- -TikTok bans + fulfillment center concerns
- -Meta Andromeda updates rising CPAs + ad creative fatigue
- -Competitors stealing our creatives everywhere
I moved from LA to SF to join Founders Inc, one of SF's top incubators, to find the next advertising model.
After working with advisors like AppLovin's ex-CTO, we found it: mobile games.
And no, not 18-year-olds drinking Mountain Dew playing Call of Duty. We're talking Candy Crush. The kind of game you'd see a 35+ woman playing in her downtime.
AppLovin is the fastest-growing ad channel in e-commerce. This is the same window brands early to Meta ads had in 2016. Early adopters had a massive edge until everyone caught up.
Brands like Ridge Wallet, Dr. Squatch, e.l.f. Beauty, and MAËLYS are already scaling on it.
But most are making the same mistake: porting their Meta UGC ads and hoping for the best.
Mobile game ads demand their own creative. It's not about scroll-stopping hooks. It's about entertaining a viewer in a non-skippable format. Animation is the highest-converting way to do it.
That's why I built JOMU. We're an ad creative agency helping DTC brands launch animated ads on AppLovin. It's the only thing we do.
Book a Call with the FounderWork With Us
Ready to scale creatives on mobile game ads?
This is for you if:
- ✦You run a DTC brand.
- ✦You have product-market fit.
- ✦You're spending at least $10,000 a month on ads.
- ✦In a position to launch and scale.
First ads live in 14 days. No long-term contracts.
